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+49 89 60666868
Get in touch!
Karl-Friedrich Wiegleb

Expert in and focus on

  • Moderation / Presentation
  • Digitization
  • Communication
  • how people learn
  • motivate people to learn
  • communicating complex learning content
  • Brand communication and brand behavior coaching
  • Design and implementation of brand and customer training for a wide range of brands
  • Sales, product and communication training in the automotive and agricultural machinery sectors

Work experience

  • 2013 - 2014 Product Specialist Tesla
  • Since 2015 Team Leader at the Geneva Motor Show and the IAA.
  • Since 2013 various assignments as BMW Genius - White Turf in St.Moritz, World Tour BMW Next 100 in London/LA/Munich, ClosedRoom BMW 1 Series/5 Series/7 Series/8 Series/X3/X5/X7/iX3/iX,

Study and training

  • Certified, internationally accredited, BMW Geniussince 2011, the BMW Genius is a highly qualified professional who shares their technical expertise on all BMW and BMW i models with you in an inspiring, relaxed atmosphere - without any time or buying pressure.
  • Certified BMW Group Trainersince 2018 in the area of BMW Group Training Standarts, BMW Group Training Delivery, BMW Group Training Design.
  • "2013 - 2016 Studied sports science, in LeipzigIn the course of studies learned basic competencies from the following perspectives of sports science, which are interrelated:
  • - educational, humanistic and social science disciplines: sports pedagogy, sports psychology, sports history, sports philosophy, - sports sociology, sports didactics, sports law, sports administration. - scientific and mathematical disciplines: sports medicine, sports biology, sports biomechanics, sports motor skills, training science, research methodology, statistics,
  • - special exercise and training science of sports (small games, backstroke games, team games, gymnastics, acrobatics, gymnastics, dance, snow sports, water sports, athletics, swimming, martial arts, power sports)."


  • German
  • English
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